Looking back on it, I realize how foolish we were. We worked for a business and our job was to contribute to either making or saving money for that business. Yet we didn't understand the basics of how the business came to profitability. Worse, we didn't think it was our job to know. We were programmers and system administrators. We thought our jobs were strictly about those topics that we had devoted ourselves to. However, how were we supposed to creatively help the business be profitable if we didn't even understand how the business worked?